Have you ever wondered if a particular service or product is safe, environmentally friendly, or of sufficient quality to use? Your customers (or target customers) are probably wondering the same about what you offer them as well. So how can you show that you are getting what you are paying for? Part of the answer could be: with the help of ISO certification.
Why are standards necessary?
Standards are important not only for companies and customers, but, in the long term, for all of us. Goods and services that meet specified standards:
- Keep us safe from injury
- Guarantee a quality product
- Promote continuous improvement in our industries
- Boost employment as our businesses and industries grow
- Make Australia internationally competitive
- They help create a safer and more productive world.
Benefits of ISO certification for your business
Business owners receive a number of benefits for having obtained ISO certification. One of them is operational improvement, which leads to profitable production / service provision. A successful certification requires and helps companies to review their processes again and optimize each operation and each phase. Business systems are optimized and integrated, helping to minimize waste (time and resources) and stimulate production.
Since ISO standards are recognized worldwide, ISO-certified companies are eligible for more opportunities to expand their areas of activity and have the potential to provide products and services to foreign markets. ISO-certified companies are very likely to increase their market share and, as a consequence, their revenue. In fact, studies have shown that “the benefits of using standards are valued, in terms of contribution to the gross profit of the company, between 0.15% and 5% of annual sales revenue.”
Many markets today require companies to be ISO certified, especially if your clients are from large corporations or if you are bidding for public sector contracts. This is becoming a trend as people realize the value of certification.
In fact, it is not unusual for customers to ask whether or not your company is ISO certified, so ISO certification is a marketing asset and should be promoted in all your marketing messages. It shows that your company meets internationally accepted standards, making it an attractive option in the market.
Some lesser known but valuable benefits of ISO certification include increased workplace safety, a more consistent work environment, and a boost to employee morale. When your employees feel a sense of security and know exactly what standards are required of them, it is much easier for them to feel a sense of empowerment and contribution. We all know that happy teams are productive teams too.
The ISO certification process requires business owners to analyze their work processes and make improvements when necessary. It means that your IT processes, systems, manuals, guidelines, and systems are up-to-date and functional. The certification process is a great opportunity to improve control over all aspects of your business and, with a solid foundation, it gives business owners a structure to manage continuous growth and improvement.
The biggest benefit of ISO certification is creating a significant competitive advantage, as ISO 9001 improves your business over time ISO International Organization for Standardization.
Of course, many of the above benefits for businesses also benefit their customers. Greater efficiency and reliability of the quality of the product or service; a reputation for safety and environmental responsibility; repeatable systems; Low employee turnover due to greater clarity and morale positively impacts a company’s reputation with customers.
Compliance with standards can also assure customers that the products or services they are paying for are high quality, safe, environmentally friendly, or that the company possesses other ISO-certified qualities, such as being socially responsible, having a solid business continuity strategy, etc. . In other words, ISO certification can show that your products / services are what you say they are, and your customers have a second opinion about it, not just yours, which carries much more weight.
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