Rohn Whisley
Email Marketing for Logistics | Transportation | Trucking | Supply Chain Industry
Email Marketing for Logistics – Email marketing for logistics is one of the quickest and simplest ways to generate revenue for your company. Despite being a mostly hands-off operation, it provides an incredible ROI (return on investment).
How does it function? Surely, you’ve received a number of emails from the businesses with which you do business. While some are more effective than others in persuading you to buy something or take another action, these communications work to keep that brand at the forefront of your mind — and your inbox. This can also work for your company.
This guide will teach you:
Why is email marketing for logistics important?
The best email formats to use
Logistics Email Marketing Suggestions
Why is email marketing for logistics important?
Email marketing is an excellent technique to increase leads and revenue. Despite how simple it is to implement, it has one of the highest ROIs of any marketing technique. With email marketing for logistics, you can make $42 for $1. This strategy works by gradually guiding a customer through the sales funnel while becoming acquainted with them and building strong brand awareness.
The best email formats to use
Thank you email
The welcome email is sent immediately after someone signs up for your mailing list, as the name imply. It does exactly what you expect it to do: it welcomes the recipient to your mailing list and informs them of what to expect in future emails.
You should definitely state that you will never spam their inbox with emails — you don’t want to turn people off. The welcome email should be brief — only a few sentences will suffice.
Connection request
You should send an invitation to connect a few days after receiving the welcome email. How does this function? This email will include links to your social media accounts, website, and other places where people can follow you and connect with you.
By establishing all of these different points of contact, you become more familiar to the recipient. They’ll see you more frequently and learn more about your company. If they follow you on multiple platforms, they will be reminded of your logistics company more frequently. It also aids in the growth of your social media accounts. More online interaction makes you appear more genuine and legitimate.
Newsletter published once a month
A monthly newsletter is a treasure trove for your logistics and Transportation Company. It’s a good idea to send this email once a month to highlight important events in your company’s life. Your newsletter can discuss business updates, new products or employees answer FAQs or show insights into what you do, or provide information they may find interesting or useful. It can also summarize what happened in your company over the last 30 days.
This type of email may tempt you to write an essay. After all, your company is expanding and making great strides. You must, however, resist this temptation and keep things brief. As you’ll learn later, short emails are imperative.
Bullet points or lists can be useful when creating your monthly newsletter. For more information, include links to landing pages or your website (driving traffic to your website can help improve its ranking in search engines).
Email promotions
A promotional email would be sent if you had significant news that required its own email. This can include big sales, company news, updates, or important changes — anything that your customers should know about right away or is important enough that you don’t want it mixed in with a newsletter.
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