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How To Reduce Shopping Cart Abandonment Via SMS Campaign

Every business is known to put in efforts and work day and night to make their product reach to the customers. Now the big question is how many businesses actually manage to make this possible?

There are always casualties, no matter how good your product or service is. the only way out of this situation is by improving your customer retention process.

Ecommerce business owners should consider some important strategies as they work on improving their customer service and retention practice.

Understand Customer Experience

The aim is to understand the customer’s preferences and expectations, and focus on how to meet those needs rather than focusing on selling them your products or services.

There are various ways of achieving this: one of which is by reaching out to the customers via SMS. SMS marketing campaigns are considered to be one of the greatest ways to stay in touch with your customers, follow up on what they’ve ordered, and see how they’re enjoying their shopping experience.

What About Stats for SMS Promotions

The use of this technique has proven very effective in increasing customer retention while showcasing new items through text messages sent over mobile devices.

Statistics reveal that nearly 80 percent of users prefer to receive promotional offers and information over SMS. Thus, it makes sense to use this technique in order to attract more customers which will eventually help you retain them for longer periods.

Thing About Retailers Too

Customers aren’t the only ones who suffer in case of ecommerce shopping cart abandonment; retailers also feel the pinch in no time.

Many a times, clients tend to remain in the shopping cart for a long time, sometimes even days, before they finally abandon the process.

In order to retain such customers and bring back them into buying mode, ecommerce retailers can send out SMS campaigns to clients who have been in the shopping cart for a considerable amount of time – this is also effective with those who’ve abandoned their carts halfway through.

Try Out Re-Targeting

The SMS campaign must be designed in a way that it tempts customers to re-enter the shopping cart and make a purchase.

SMS campaigns compel clients to come back to the site, as they will also receive regular updates on new items and offers via text messages. For ecommerce retailers who want their clients to return, sending out such SMS campaigns comes as a boon.

Cost -Effective Campaign

SMS marketing or text message marketing is an excellent, cost efficient way to get in touch with customers and remind them about abandoned shopping carts.

Text messages can be used to entice customers back to your website and complete their purchase, or spent encouraging others to go online and shop.

Simple Implementing

SMS marketing is incredibly simple to implement, but you need a plan before jumping in. for one thing, you’ll want to make sure your text messages are received by users and not blocked as spam. you’ll also want to make sure you’re complying with federal privacy laws like the Telephone Consumer Protection Act (TCPA).

Text messages are effective because they’re personal. When customers receive a text message, there’s no question it’s intended for them. Plus, e-mail or online ads can be viewed by anyone who clicks on the link, but text messages are for individuals.

SMS Marketing Messages

SMS marketing messages should be short, sweet and to the point. ecommerce businesses should ask any pertinent questions and get answers directly from customers and then use that information to attract others via SMS campaigns.

For ecommerce retailers who sell goods or services with high price points, adding a simple question can work wonders. ask clients what prompted their decision to abandon, and whether there was anything you could have done differently to retain them.

Ecommerce with SMS

E-commerce retailers can also try messaging clients that didn’t complete their purchase to ask why. this information is valuable because it tells ecommerce businesses what people are looking for, which they can then use to attract others via text messages sent out via SMS campaigns.

Once you have all the relevant information, it’s a good idea to send out a text message telling them about other offers and discounts so they’ll be tempted to come back for another look.

Ecommerce retailers can also ask customers why they didn’t complete their purchases, and then use that information to send SMS campaigns that will appeal more to their needs.

Efficiency of SMS Campaigns

SMS campaigns are a good idea because they’re direct and easy to use.

They require less effort on the customer’s part – all they have to do is receive and open up text messages, then choose what they want and follow links. This type of campaign makes it possible for you to engage with customers on a personal level and drive sales.

Source of Instant engagement

Because text messages can be viewed within seconds of reception, they are considered instant engagement. This efficiency makes text message marketing strategies very useful for businesses that want to engage with their audience immediately.

Because ecommerce retailers cannot afford to lose customers, text messaging is effective for those who wish to build long-term customer relationships.

Another benefit of SMS messages is they can be used to generate immediate sales. Since text messages are real-time, and can reach users and clients instantly, timing is everything.

Conclusion At end

SMS marketing or text message marketing is an excellent, cost efficient way to get in touch with customers and remind them about abandoned shopping carts.

SMS marketing is relatively simple to set up, but you must first create a strategy. To begin, make sure that your text messages are received and that they are not designated as spam. 

You should also ensure that you’re following federal privacy rules such as the Telephone Consumer Protection Act (TCPA).

Because they are personal, text messages are effective. A SMS message sent to a customer is distinctively for them. 

Furthermore, whereas anybody who clicks on a link in an e-mail or online advertisement can see it, text messages are exclusive for people.

Once you’ve gathered all of the necessary information, send them a text message informing them of additional deals and discounts to entice them to return for another look.

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Written by Humi romb

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