Your brand logo is like a door to your business, how to design it says a lot about your business and how you plan to take it further. After you have decided the brand name, your logo is the second branding step that you take. It’s tricky, as easy as you think it is, there is a long and definite thought process that goes behind the logo designing. If you choose an amateur to do this job, you are in for a greater loss, you need a professional logo design service for it and no one can be better than the Ingenious Guru.
You need something strong to make a good and lasting impression, and for that you should go with an equally good and strong logos which can explain the brand. There are a few factors that make one successful and effective logo and one of the factors that tops all the others is the relatability with your brand. If you see the logos of all the other brands, you would see one common thing in all of them, they all are easily recognizable, communicate the brand’s message and are unique. In order to reach this level, you have to ensure your logo is building the trust level, yields professional energy and looks classic as well.
Nevertheless, without any further ado, let’s talk about the brands with some crazy logos and how they have evolved with the passage of time. With the continuous evolution of markets, there are a few characteristics including layouts, colors, patterns and typography that have a huge impact on the way a person perceives the logo. Let’s see how many brands have changed theirs!
What can be a better representation of the brand name Target than the actual target sign? It is as simple as that; you can just look at it and you would know the name of the brand or at least would at least have the sense of it. However, what you do not see is the passion that goes much deeper. The main reason why the target logo is so famous is because of the right use of the color red and its attractive simplicity. The logo is minimal and pretty prominent explaining what the brand is about.
The circles in the circles say a lot more than you can see, it shows and sends the message of universality. The designers have smartly used the negative space by creating the right image of trust and strength. The overall circles convey community, endurance and some traits of friendship that explicitly explains the essential traits of the brand.
The Apple logo is pretty self-explanatory, you see the logo and you know what that is. We all know this brand for producing some crazy innovative products, the technological products that they produce are ruling the world. The fusion of flat color logos and chrome which shows sophistication along with the sleekness of the curved apple demonstrate the stylish look of the brand. There is no denying to the fact that all these traits are pretty synonymous with the brand.
Now coming to the bite, what does it show?
It is widely known that the apple bite is actually a pun considering the word “byte”. Whereas many other people call it as a simple bite of the intellect that the customers receive by using such smart products. Nevertheless, we all can agree this minimalistic design is pretty attractive and subtle.
We all know the Google design, simple yet easy it is, the only reason why the design appears to be this easy is because it shows how pretty accessible it is to the huge audience. One thing that you need to understand is we have to make sure the logo and its attributes rightly connect with the audience.
As we can see Google has chosen a wordmark for their logo, therefore it is important to make sure the right colors are used. The main aim of Google was to use the main colors to give a popping look to the overall design. Nevertheless, you must have a look at the I in the logo, the green used in the logo is not one main color, to which it says we do not necessarily need to follow all the rules. It is the main choice that is made to give the company a good and new look.
The letter space of the wordmark space has to flow flawlessly to show how Google is making the best use of their interface. The negative space shows a cute contrast to the use of all the primary colors which shows how the whole company stands out in the market.
The logo of FedEx is not unknown to anyone, we all can see how it has hidden the white arrow in the last E and other X which is the subtle representation of movement, precision and speed which are some essential traits for the businesses that operate in logistics and delivery. Furthermore, it shows the different arms of their organization with the effective use of color.
While the brand maintains the purple shade of “Fed” the portion of “Ex” constantly changes depending on the product. The most used and common color combination that we generally come across when we talk about FedEx it’s the famous orange and purple.
The company often changes its colors to represent different areas of the logo. Every company symbolizes the different aspects of the organization in various other ways. We all know how big of an impact color has on the psychology of an individual, it is important for the business and FedEx makes the best use of it.
Calling all our automobile freaks, just like other brands Target and LG, Toyota also uses red as their main color. While they sell their vehicles to the huge audience, it creates a sense of friendship, dependency and reliability among the community. Now the main question arises, what do they mean by silver or gray color? What do they represent? These colors show the safety, traditionalist and professionalism, on the other hand, metallic shine adds an effect of top notch quality and value.
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