Music distribution is the link that connects the finished record and the future fans of any artist. Brick and mortar music distributors were the only way for independent artists and record labels to get their records published and distributed. But over the course of time, the role of distributors and record labels in the music industry has changed drastically. Along the journey, the internet has played a huge role in the transformation. These changes have modernized the way people consume and enjoy music. People, now, spend more time online listening to music and less money on the physical form of music.
What Is Music Distribution?
Music distribution provides a medium to make recorded music available to the public. It deals with the aspects of delivering the music to the listener. Through a systemic system of contracts and payments, distributors help online download platforms, record stores, and streaming services acquire the privileges to purchase and sell an artist’s music.
In order to understand the dynamics of the music industry & its distribution, it is essential to recognize that the music industry is a group of not one but a number of diverse industries that work closely, at the same time, on different logics and structures. The music industry is based on the production of music-based intellectuals. The goal of digital distribution/distributors is to get the music of independent artists as well as that of the record label artists on iTunes, Spotify, and other music streaming platforms and digital stores.
How Has it Changed?
The global recorded music & distribution industry is undergoing a period of growth. Downloading across several digital platforms has brought radical changes to the music industry. This rapid transformation of the music industry has brought an innovative change and changed the functionalities of the entire industry. Now, labels are moving away from the traditional music-making procedures & agreements. They are focusing solely on marketing the release of the artists. Major music companies are redefining themselves in order to survive.
The prime example of the Distribution labels:
• Major Distributors
• Independent Distributors
• White-label Distributors
• Open Distribution Platforms
• Semi-label Distribution Services
The Future of Music Distribution:
With the face of the music industry changing radically in this digital age, the role of music distributors is here to stay. The music distributors work closely with record labels to connect the artist and bring music to his fans. The distributors, provide a way and medium to distribute the music through several digital download outlets. Digital music is here to stay and it is rather reshaping the world of music and how it is consumed. As more artists find alternatives to release their music independently, the place of distribution in the industry will continue to evolve. The music industry will probably continue to flourish for years to come by the means of digital distribution.
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